Wendy's: #NuggsforCarter Social/PR (2017)

The #NuggsforCarter phenomenon started as a tweet between a teen named Carter and my social media team in 2017. It quickly went viral, drawing in brands and celebrities like Ellen, and gaining national coverage. Carter's request for a year of Wendy's nuggets ultimately became the most retweeted tweet ever, hitting 3,430,249 retweets.