Wendy’s: Baconator Digital (2016)

Wendy’s Baconator cheeseburgers stand out with crispy, oven-baked bacon. To engage ad-averse teens, I led the creation of wacky, PSA-style videos. The campaign generated over 35 million views across various platforms, while Twitter ads amassed 66 million views and a 20% engagement rate, driving home Wendy’s unique selling point.