Wendy's: “444News” Digital (2016)

By mid-2016, Wendy’s 4 for $4 Value Meal was dominating the QSR category. To stay ahead, we added a second entrée choice and needed a creative way to share the news. I led the launch of 444News.tv, a tongue-in-cheek “breaking news” site with 10 updates, reaching millions of hungry consumers with the message about our new options.