Sunkist: “Team Awesome” Digital (2009)

To age up Sunkist’s image from a kid-centric brand to one cool enough for teens, I led its first digital-only campaign, featuring Team Awesome: three friends on a mission to keep things awesome. The concept was simple — 12 Ounces of Awesome in every can. The videos were an instant hit, racking up 33 million views in just three months.